Watches & Wonders Geneva 2026

Bizcon Group co-founder and CEO Pulat Salikhov just returned from Watches & Wonders Geneva 2026, a key event in the global watch industry that this year brought together 65 brands and took place in Geneva from April 14 to 20.

The expansion of the "In the City" format, as well as the innovative projects presented in the exhibition's laboratory, confirm that the industry is confidently moving toward technological development and the reimagining of traditional watchmaking.

For our company, participation in the exhibition was more than just a brand presence; it was a working platform for strategic development. We held a number of productive meetings with current partners and have entered the final stages of negotiations with new brands. Our focus is on long-term cooperation, expanding distribution, and strengthening after-sales service in our region.

In terms of product innovations, the following deserve special attention:
— Jacob & Co. The Godfather II model, a limited-edition continuation of one of the brand's most recognizable projects.
— BOVET, which continues to demonstrate a high level of engineering and artistic excellence in the Récital line, particularly the Récital 31, Récital 32, and Aperto 1.

The trip resulted not only in industry inspiration but also in concrete business results: a strengthened partner network, new agreements, and a clearer understanding of next steps for business development.

The Geneva exhibition once again confirmed its status as a center of watchmaking expertise. For us, it is a step forward in implementing our long-term strategy.

Go back